WMS Brings Popular Casino Slot Content To Facebook® With Launch Of Jackpot Party® Social Casino

Williams Interactive LLC, a designer and developer of interactive games and gaming content for the online, social, casual and mobile gaming mediums, and a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), today announced the launch of Jackpot Party social casino on Facebook. Incorporating gaming content from WMS’ fan-favorite casino slot games, the Jackpot Party social casino uniquely offers a library of exclusively authentic, classic Las Vegas-style casino slot entertainment on Facebook.

Orrin J. Edidin, President and CEO of Williams Interactive, commented, “Online social casinos are among the most popular games on Facebook and we are extremely pleased to follow the success of our initial Facebook social casino, Lucky Cruise™ , with the launch of a unique, new social casino that exclusively features content from player-popular, classic WMS slot games that fans and new audiences alike can enjoy on Facebook as they interact with their friends. Just as these games have proven themselves appealing to players at casinos around the world, we believe the Facebook platform is an excellent showcase to extend that appeal and reach new audiences. Williams Interactive can also offer casino operators new customized play-for-fun solutions that will enable their players to enjoy exciting gaming experiences beyond the four walls of the casino across a wide range of play-for-fun mediums and/or wagering games when legally permitted – from online social casinos and online poker through our alliance with 888 Holdings, as well as through our Player’s Life® Web Services, which enhances the in-casino game experience.”

The beta launch of the Jackpot Party social casino includes six of WMS’ most popular slot themes – Zeus™ II, Invaders from the Planet Moolah®, Brazilian Beauty®, Reel Rich Devil®, Jungle Wild® and Fortunes of the Caribbean™ – that utilize gaming action featured in several of the Company’s player-favorite game families – G+®, Hot Hot Super Respin™, Cascading Reels™, Spinning Streak® and Money Burst®. Many more of WMS’ most exciting game themes are scheduled to be added to the Jackpot Party social casino to extend players’ enjoyment.

In addition to the authentic WMS content, a unique game mechanic featured on the Jackpot Party social casino is the ability for players to choose which game they play first from among three themes. As players progress through the game enjoying the bonus rounds and building up credits, they also earn the opportunity to unlock the second and third games. Once players unlock each of the first three games, players may then select from three additional slot games, again choosing which of the new games they wish to play first.

Aaron Schurman, CEO of Phantom EFX, a WMS company, noted, “Our team was totally enthused as we transformed the authenticity of WMS’ great casino slot mechanics and content into a similarly energetic, fun-filled online social gaming experience. Through the unique game mechanic that allows players to choose their own path and our team’s focus on great graphics, players are virtually transported to the glamour and excitement of Las Vegas from wherever they are and whenever they wish with this new Facebook app.”

For over a half century, WMS has been a leading innovator and developer of consumer-focused game content spanning the pinball, arcade, home video game and casino game channels. The Company’s industry-leading focus on innovation, research and understanding players has been the key driver of its long-term record of success.

“Launching Jackpot Party social casino, following the success of the Lucky Cruise social casino on Facebook, demonstrates our ability to adapt our proven slot content to the social gaming space, which we believe will be an important driver in further engaging our land-based customers’ current players and attracting new players to their facilities,” Edidin added. “As the Jackpot Party social casino grows and evolves based on player analytics and feedback, we gain important insights into the social gaming space and the next generation of players. That experience is expected to translate into further innovation and new game mechanics and enablers for our land-based casino customers, as well as provide exciting new gaming experiences online.”

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company’s iGaming business develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET ® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook, Twitter ® or YouTube ®.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. Factors which could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs relating to our planned restructuring and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (12) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2011, and our more recent reports filed with the U.S. Securities and Exchange Commission.

Copyright Business Wire 2010

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