SodaStream International Ltd. (SODA): Today's Featured Consumer Non-Durables Loser

SodaStream International ( SODA) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 0.3%. By the end of trading, SodaStream International fell 20 cents (-0.5%) to $37.25 on light volume. Throughout the day, 384,373 shares of SodaStream International exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in price between $36.90-$38.35 after having opened the day at $37.60 as compared to the previous trading day's close of $37.45. Other company's within the Consumer Non-Durables industry that declined today were: Mannatech ( MTEX), down 11.8%, Swisher Hygiene ( SWSH), down 7.4%, UniFirst Corporation ( UNF), down 5.4%, and Forward Industries ( FORD), down 4.9%.

SodaStream International Ltd. engages in the development, manufacture, and marketing of home beverage carbonation systems that enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. SodaStream International has a market cap of $758.2 million and is part of the consumer goods sector. The company has a P/E ratio of 23.4, above the average food & beverage industry P/E ratio of 22.2 and above the S&P 500 P/E ratio of 17.7. Shares are up 15.1% year to date as of the close of trading on Monday. Currently there are seven analysts that rate SodaStream International a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates SodaStream International as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and a generally disappointing performance in the stock itself.

On the positive front, Standard Register Company ( SR), up 15.8%, Boise ( BZ), up 5.9%, Tumi Holdings ( TUMI), up 5.4%, and CCA Industries ( CAW), up 5.1%, were all gainers within the consumer non-durables industry with Kimberly-Clark Corporation ( KMB) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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