Inuvo Announces 18% Live User Growth Of AlOt Appbar In U.S. Market

Inuvo® (NYSE MKT: INUV), an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, today announced that U.S. based live users of the Company’s alOt Appbar have increased over 18% between January 1 and June 30, 2012. The United States is the largest and most significant revenue generating country in Inuvo’s Tier 1 market group which saw a 7% increase in live users during the same period.

Tier 1 markets at Inuvo encompass the U.S., U.K., Canada, Ireland, Australia, and New Zealand. Collectively, Tier 1 revenue per query is 100 – 650% greater than revenue per query from the Company's other markets. This recent growth for both the United States and the broader Tier 1 brings the total number of live users in these markets to their highest level this year.

“We are extremely pleased with the growth of our alOt Appbar live user base in the very important Tier 1 market,” stated Peter Corrao, Chief Executive Officer of Inuvo. “The significant expansion of our Tier 1 / U.S. market bolsters our belief that we will be able to increase overall revenue in our Software Search business segment. This 18% increase in our U.S. live user base provides further evidence that we are able to grow our live user base domestically as well as internationally. We look forward to seeing these new users translate to positive revenue growth in our Software Search segment throughout 2012.”

Live users are defined as the number of unique alOt Appbar users active on the Internet in the 15-day period prior to the measurement date. The live user count measures active individual unique installations of the alOt Appbar and does not include more than one count per installation.

About Inuvo, Inc.

Inuvo®, Inc. (NYSE Amex: INUV), is an Internet marketing and technology company specialized in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites. To learn more about Inuvo, please visit www.inuvo.com.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations with respect to: the strategy, markets, synergies, costs, efficiencies, and other anticipated financial impacts of the proposed transaction; the combined company’s plans, objectives, expectations, intentions with respect to future operations, fluctuations in demand; changes to economic growth in the U.S. economy; and government policies and regulations, including, but not limited to those affecting the Internet. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo and are difficult to predict. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Additional key risks are described in the filings made by Inuvo with the U.S. Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2011 and most recent Form 10-Q.

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