To encourage more environmentally responsible living, Heinz® Ketchup has launched the “Join the Growing Movement” campaign on its restaurant bottles featuring PlantBottle™ technology, inviting consumers to promise to be more environmentally responsible through a mobile application. For each pledge taken and shared, Heinz will help plant a tree, up to 57,000 trees.
“We’re proud to partner with Heinz for this program to plant 57,000 trees,” says Geof Rochester, Chief Marketing Officer at The Nature Conservancy. “We work throughout the world to address the most pressing conservation threats at the largest scale, but being more environmentally responsible can be easy by making small changes in your everyday routines like carpooling or switching to energy efficient light bulbs.”It’s easy to participate in the Heinz Ketchup “Join the Growing Movement” campaign and help plant a tree:
- Scan – Look for the “Join the Growing Movement” Heinz Ketchup bottle at your local restaurant and use a smart phone to scan the QR code on the back of the Heinz Ketchup bottle, which will bring you to a mobile application.
- Pledge – Promise to be greener by choosing an environmentally responsible activity from the drop-down list, or create your own.
- Share - Tell your friends on Facebook or Twitter how you are going green to complete your pledge and Heinz will help plant a tree.
ABOUT THE NATURE CONSERVANCYThe Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50344063&lang=en