Chuck E. Cheese’s Makes Second Appearance At BlogHer Conference For Women

Family entertainment leader Chuck E. Cheese’s is headed to the Big Apple for its second appearance at the year’s highly anticipated social media conference for women. At the eighth annual BlogHer Conference, the company will join more than 3,000 female bloggers and attendees in New York City, Aug. 2-4, to showcase its newest games, celebrate its new campaign, Chuck E. Rocks, and network with some of the nation’s most influential online women.

“BlogHer is a great opportunity for Chuck E. Cheese’s to connect with moms and hear what they have to say about our stores, the new gluten-free products and our recently launched Chuck E. Rocks marketing campaign,” said Scott McDaniel, chief marketing officer, Chuck E. Cheese’s. “We could not be more excited to hit the BlogHer showroom floor to connect with our fans and introduce our new campaign to the blogging community.”

Guests will find the latest information on all-things Chuck E. Cheese’s inside the company’s BlogHer booth, 102/104. In addition, bloggers will have the opportunity to play their favorite games, talk to brand representatives and participate in special promotions surrounding the Chuck E. Rocks campaign. The company has also created a Twitter hashtag, #CECblogher, specifically for the conference so attendees can easily follow the conversation and join in the BlogHer fun.

“Over the last 35 years we’ve changed and grown up alongside the families and the children who are our guests, and as we start to entertain the next generation of families we wanted Chuck E. to be relatable to both today’s children as well as their parents,” said McDaniel. “To kick off the new generation of Chuck E. fans and celebrate his new style, we’re planning to rock at BlogHer. We hope that moms will love it so much that they go home and share it with their kids.”

For additional information and resources about current promotions including coupons, gluten-free products and birthday party packages, fans can visit chuckecheese.com. Fans can also connect with Chuck E. Cheese’s on Twitter, Facebook and Pinterest to see what fun is happening on the BlogHer showroom floor.

About CEC Entertainment, Inc.:

For more than 30 years, CEC Entertainment (NYSE: CEC) has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The Company and its franchisees operate a system of 555 Chuck E. Cheese’s stores located in 48 states and seven foreign countries or territories. Currently, 506 locations in the United States and Canada are owned and operated by the Company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas as well as a variety of dining options including pizza, sandwiches, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $6 million to schools and non-profit institutions through its fundraising programs. For more information, see the company's website at www.chuckecheese.com.

Copyright Business Wire 2010

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