DirectMarkets Appoints Gordon K. “Rusty” Johnson As EVP, Chief Business Officer

Direct Markets, Inc., a subsidiary of Direct Markets Holdings Corp. (Nasdaq: MKTS), announces it has appointed Gordon K. “Rusty” Johnson as its Executive Vice President, Chief Business Officer, effective immediately.

Mr. Johnson has over 30 years of investment banking experience including financial advisory, corporate finance and sales & trading responsibilities at firms that include Credit Suisse First Boston; Deutsche Bank; Kidder, Peabody & Co.; Piper Jaffray & Co.; Rodman & Renshaw and WR Hambrecht + Co. He has led a variety of public offerings, private financings and strategic advisory assignments across multiple industries for a diverse group of companies ranging from Daimler Benz to New River Pharmaceuticals. Mr. Johnson received his B.A. in biology from the University of Missouri and his M.B.A. from Harvard Business School. Mr. Johnson will report directly to Kevin Lupowitz, Chief Executive Officer of Direct Markets, Inc.

Kevin Lupowitz said, “Rusty possesses the ideal combination of experience and talent we need to help drive Direct Markets forward during this exciting period of development. We expect to utilize his considerable skills as we continue to attract clients to the DirectMarkets automated electronic platform and aggressively pursue our rollout.”

About Direct Markets Holdings Corp.

Direct Markets Holdings Corp. (MKTS) is a holding company with a number of direct and indirect subsidiaries, including Direct Markets, Inc. and Rodman & Renshaw, LLC.

About Direct Markets, Inc.

Direct Markets, Inc. will provide a broker-neutral technology platform where public companies interact directly with investors to gain exposure, receive sentiment, build relationships and perform capital markets transactions. The result is a new paradigm where participants gain control over the capital raising process with greater visibility, transparency and cost savings. For more information, please visit  www.directmkts.com.

Cautionary Note Regarding Forward Looking Statements

This press release contains forward-looking statements regarding future events and financial performance including, but not limited to the timing and success of the rollout of the DirectMarkets platform. In some cases, you can identify these statements by words such as “may,” “might,” “will,” “should,” “except,” “plan,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” the negative of these terms and other comparable terminology. These statements involve a number of risks and uncertainties and are based on numerous assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company’s control. There are or may be important factors that could cause our actual results to materially differ from our historical results or from any future results expressed or implied by such forward looking statements.

These factors include, but are not limited to, those discussed under the section entitled “Risk Factors” in our Annual Report on Form 10-K, filed March 16, 2012, which is available at the U.S. Securities and Exchange Commission website at www.sec.gov. The forward-looking statements in this press release are based upon management's reasonable belief as of the date hereof. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

MEMBER FINRA, SIPC

Copyright Business Wire 2010

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