|WHAT:||Multi-screen monetization and user experience software demonstrations at The Independent Show|
|WHO:||Multi-screen software innovator SeaChange International|
|WHERE:||Booths 83 & 84 at the Disney’s Yacht & Beach Club, Lake Buena Vista, Fla.|
SeaChange International, Inc. (NASDAQ: SEAC), a leading global multi-screen video software innovator, will demonstrate software solutions to help small and mid-sized cable television operators extend their services to tablets, smartphones, PCs and other devices at the National Cable Television Cooperative’s Independent Show, July 22-25. Featured demonstrations will include Infusion advanced advertising with multi-device campaign creation and ad targeting based on web browser activity; Nitro next generation user interface for multi-screen video; and Nitro Now user interface for QAM-based set-tops.
SeaChange’s Infusion Advanced Advertising Platform empowers service providers to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content. SeaChange Nitro is a next-generation user interface that enables operators to seamlessly present linear and on-demand subscriber experiences across mobile, PC, tablet and TV screens. Nitro leverages HTML5 for intuitive features and functionality to navigate and manage content and capabilities including catch-up TV, search, recommendations, bookmarking, TV listings and social media. Nitro Now dramatically enhances the industry’s deployed QAM-based set-top boxes with a subscriber interface that’s on par with other video-enabled devices, as well as newer and more advanced set-tops. About SeaChange International Ranked among the top 250 software companies in the world, SeaChange International (NASDAQ: SEAC) enables transformative multi-screen video services through an open, cloud-based, intelligent software platform trusted by cable, IPTV and mobile operators globally. Personalized and fully monetized video experiences anytime on any device, in the home and everywhere, are the product of the Company’s superior back office, advertising and in-home offerings.