Starwood Hotels & Resorts Worldwide Inc (HOT): Today's Featured Leisure Loser

Starwood Hotels & Resorts Worldwide ( HOT) pushed the Leisure industry lower today making it today's featured Leisure loser. The industry as a whole closed the day down 1.1%. By the end of trading, Starwood Hotels & Resorts Worldwide fell 49 cents (-1%) to $50.13 on average volume. Throughout the day, 2.8 million shares of Starwood Hotels & Resorts Worldwide exchanged hands as compared to its average daily volume of 2.9 million shares. The stock ranged in price between $49.89-$51.03 after having opened the day at $50.92 as compared to the previous trading day's close of $50.62. Other company's within the Leisure industry that declined today were: Dover Motorsports ( DVD), down 14.7%, Kona Grill ( KONA), down 7.7%, MTR Gaming Group ( MNTG), down 5.6%, and Sonic Corporation ( SONC), down 4.9%.

Starwood Hotels & Resorts Worldwide Inc. operates as a hotel and leisure company worldwide. The company operates luxury and upscale full service hotels, select-service hotels, extended stay hotels, resorts, retreats, and residences under St. Starwood Hotels & Resorts Worldwide has a market cap of $9.62 billion and is part of the services sector. The company has a P/E ratio of 15.9, below the average leisure industry P/E ratio of 16.1 and below the S&P 500 P/E ratio of 17.7. Shares are up 1.4% year to date as of the close of trading on Friday. Currently there are 13 analysts that rate Starwood Hotels & Resorts Worldwide a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Starwood Hotels & Resorts Worldwide as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, compelling growth in net income, reasonable valuation levels, good cash flow from operations and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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