Under Armour Inc. (UA): Today's Featured Consumer Non-Durables Loser

Under Armour ( UA) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 1.1%. By the end of trading, Under Armour fell 35 cents (-0.7%) to $47.05 on light volume. Throughout the day, 1.5 million shares of Under Armour exchanged hands as compared to its average daily volume of 2.1 million shares. The stock ranged in price between $46.50-$47.35 after having opened the day at $47.15 as compared to the previous trading day's close of $47.40. Other company's within the Consumer Non-Durables industry that declined today were: China Xiniya Fashion ( XNY), down 10.1%, Coldwater Creek ( CWTR), down 10%, Tufco Technologies ( TFCO), down 7.7%, and Joe's Jeans ( JOEZ), down 7.1%.

Under Armour, Inc. engages in the design, development, marketing, and distribution of apparel, footwear, and accessories for men, women, and youth worldwide. Under Armour has a market cap of $3.8 billion and is part of the consumer goods sector. The company has a P/E ratio of 48.8, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 29% year to date as of the close of trading on Friday. Currently there are nine analysts that rate Under Armour a buy, one analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Under Armour as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the positive front, Frederick's of Hollywood Group ( FOH), up 8.3%, Standard Register Company ( SR), up 5.1%, CTI Industries Corporation ( CTIB), up 5%, and Ever-Glory International Group ( EVK), up 3.4%, were all gainers within the consumer non-durables industry with Avon Products ( AVP) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).