E*Trade Financial Corp (ETFC): Today's Featured Financial Services Winner

E*Trade Financial ( ETFC) pushed the Financial Services industry higher today making it today's featured financial services winner. The industry as a whole closed the day down 0.4%. By the end of trading, E*Trade Financial rose 17 cents (2.2%) to $8.04 on average volume. Throughout the day, 5.3 million shares of E*Trade Financial exchanged hands as compared to its average daily volume of 5.1 million shares. The stock ranged in a price between $7.82-$8.07 after having opened the day at $7.82 as compared to the previous trading day's close of $7.87. Other companies within the Financial Services industry that increased today were: Federal Agricultural Mortgage ( AGM.A), up 8.8%, Penson Worldwide ( PNSN), up 8.3%, Security National Financial Corporation ( SNFCA), up 4.6%, and Greenhill ( GHL), up 3.7%.

E*TRADE Financial Corporation, a financial services company, provides online brokerage and related products and services primarily to individual retail investors under the E*TRADE Financial brand in the United States. E*Trade Financial has a market cap of $2.14 billion and is part of the financial sector. The company has a P/E ratio of 12.5, equal to the average financial services industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 6% year to date as of the close of trading on Friday. Currently there are two analysts that rate E*Trade Financial a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates E*Trade Financial as a hold. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, attractive valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and a generally disappointing performance in the stock itself.

On the negative front, Rodman & Renshaw Capital Group ( RODM), down 16.2%, Direct Markets Holdings ( MKTS), down 16.2%, Palmetto ( PLMT), down 15%, and Siebert Financial Corporation ( SIEB), down 11.9%, were all losers within the financial services industry with Franklin Resources ( BEN) being today's financial services industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).