Avon Products Inc (AVP): Today's Featured Consumer Non-Durables Winner

Avon Products ( AVP) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 1.1%. By the end of trading, Avon Products rose 65 cents (4.3%) to $15.84 on average volume. Throughout the day, 7.4 million shares of Avon Products exchanged hands as compared to its average daily volume of eight million shares. The stock ranged in a price between $15.21-$15.93 after having opened the day at $15.48 as compared to the previous trading day's close of $15.19. Other companies within the Consumer Non-Durables industry that increased today were: Frederick's of Hollywood Group ( FOH), up 8.3%, Standard Register Company ( SR), up 5.1%, CTI Industries Corporation ( CTIB), up 5%, and Ever-Glory International Group ( EVK), up 3.4%.

Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $6.58 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.7, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 12.8% year to date as of the close of trading on Friday. Currently there are two analysts that rate Avon Products a buy, one analyst rates it a sell, and 10 rate it a hold.

TheStreet Ratings rates Avon Products as a hold. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and generally poor debt management.

On the negative front, China Xiniya Fashion ( XNY), down 10.1%, Coldwater Creek ( CWTR), down 10%, Tufco Technologies ( TFCO), down 7.7%, and Joe's Jeans ( JOEZ), down 7.1%, were all losers within the consumer non-durables industry with Under Armour ( UA) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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