Nu Skin Enterprises Inc. (NUS): Today's Featured Consumer Goods Winner

Nu Skin ( NUS) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day down 0.9%. By the end of trading, Nu Skin rose 74 cents (1.6%) to $47.08 on light volume. Throughout the day, 724,156 shares of Nu Skin exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in a price between $45.88-$47.16 after having opened the day at $46.18 as compared to the previous trading day's close of $46.34. Other companies within the Consumer Goods sector that increased today were: Tofutti Brands ( TOF), up 11.1%, Frederick's of Hollywood Group ( FOH), up 8.3%, Standard Register Company ( SR), up 5.1%, and CTI Industries Corporation ( CTIB), up 5%.

Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements worldwide. The company sells its personal care products under the Nu Skin brand; and nutritional supplements under the Pharmanex brand. Nu Skin has a market cap of $2.84 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 15.6, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 7.2% year to date as of the close of trading on Friday. Currently there are eight analysts that rate Nu Skin a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates Nu Skin as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, China Xiniya Fashion ( XNY), down 10.1%, Coldwater Creek ( CWTR), down 10%, Orbital ( OBT), down 9.8%, and Green Mountain Coffee Roasters ( GMCR), down 9.6%, were all losers within the consumer goods sector with Monster Beverage ( MNST) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).