A new study released today by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message. Featured in ExactTarget’s Digital Carnival research report, the survey of more than 1,400 Brazilian consumers is the latest in its Subscribers Fans and Followers research series to explore consumer behavior across email, Twitter and Facebook. With only 42 percent of all Brazilians online, the study found growing strength across interactive channels. Key findings of the study include:
- 91 percent of online Brazilian consumers subscribe to at least one email marketing program
- 68 percent have made a purchase after receiving an email marketing message
- 53 percent are more likely to buy from a company after subscribing to its email marketing
- 77 percent of online Brazilian consumers interact with brands on Facebook
- 42 percent of consumers on Facebook (ages 25-44) have made a purchase after receiving a marketing message on Facebook
- 41 percent use Facebook for work purposes
- 26 percent of online Brazilian consumers interact with brands on Twitter
- 58 percent of Twitter users always read posts from their favorite companies
- 53 percent are more likely to recommend a company to a friend after following them on Twitter
To download ExactTarget’s Digital Carnival research report, click here.The debut of ExactTarget’s Brazilian research follows the launch of ExactTarget studies in the U.S., U.K. and Australia that featured exclusive insight into consumers’ online preferences and motivations for interacting with brands on email, Facebook and Twitter. Key comparisons between ExactTarget’s studies include:
- 42 percent of Brazilian consumers are online, compared to 83 percent in the U.S., 82 percent in the U.K. and 79 percent in Australia
- 46 percent of online Brazilian consumers check email first thing in the morning, compared to 58 percent in the U.S.
- 53 percent of Brazilian consumers are more likely to buy from a company after subscribing to receive their emails, compared to 21 percent in the U.K.
- 89 percent of active Brazilian Facebook users have liked a company on Facebook compared to 55 percent in Australia