Can Google, Xerox, IBM, SanDisk, and Qualcomm Deliver The Goods?

NEW YORK ( TheStreet) -- Every company reporting in this article has the ability to move the market. Google made some recent changes to its shopping search results that have me scratching my head. Qualcomm's chart doesn't demonstrate the same strength as the stock.

GOOG Chart GOOG data by YCharts

Google (GOOG)

Who They Are: Google trades an average of 2.1 million shares per day with a marketcap of $186.2 billion.

52-Week Range: $490.92 - $668.28
Book Value: $189.36
Price to Book: 3.01
Float Short: 1.73%

Google is anticipated to report fair second quarter earnings after the market closes on July 19. The mean estimate is $8.78 a share, an improvement of $1.12 (12.8%) from $7.66 during the second quarter last year.

Analysts as a whole like this company. Currently, GOOG has 29 "buy" recommendations out of 31 analysts covering the company. The stock has appreciated 6.1% in the last year, and the average analyst target price for GOOG is $747.96.

The trailing 12-month price-to-earnings ratio is 17.3, the mean fiscal year estimate price-to-earnings ratio is 15.24, based on earnings of $37.48 per share this year.

I am bullish on Google; however my enthusiasm for the company was recently diminished. Google no longer accepts firearm-related items in their shopping results. It appears firearms are in Google's view, not family friendly. When seconds count, law enforcement is only minutes away is a mantra for anyone who lives in the country like I do.

More importantly to shareholders, why is Google not back in China if censorship is not a problem? I could understand the train of thought if the company was consistent in their approach. The fact that censorship appears to be important to earnings sends a message that company decisions are based on the emotional whims of management. I would like to see Google base their decisions on shareholder interests, not what makes board members warm and fuzzy.

Google needs to get back into China and sooner is better than later.

Revenue year-over-year has increased to $29.32 billion last fiscal year compared to $23.65 billion in the previous year. The bottom line has rising earnings year-over-year of $8.51 billion last fiscal year compared to $6.52 billion in the previous year.

GOOG Chart GOOG data by YCharts

Xerox (XRX)

Who They Are: Xerox trades an average of 8.5 million shares per day with a marketcap of $10.3 Billion.

52 Week High: $10.3
52 Week Low: $6.72
Book Value: $9.35

Wall Street expects 26 cents a share, a decline of 1 cents (3.7%) from 27 cents during the same period last year. Xerox is scheduled to report second quarter earnings before the market opens on July 20.

Management hasn't executed well and shareholders have not been rewarded for their patience. Shares have fallen 25.4% in the last year, and the current price near $7.40 is well below the widely followed 200-day moving average. In fact, Xerox is trading below the 60- and 90-day moving averages as well.

The chart is clearly bearish, but the average analyst target price for XRX is $9.50. In the previous four quarters Xerox has beat analyst estimates every time. Another large beat would provide more hope for a $9.50 share price.

The trailing 12 month price-to-earnings ratio is 7, the mean fiscal year estimate price-to-earnings ratio is 6.87, based on earnings of $1.11 per share this year. Investors are receiving 17 cents in dividends for a yield of 2.23%.

For the same fiscal period year-over-year, revenue has improved to $21.63 billion last fiscal year compared to $15.18 billion in the previous year. The bottom line has rising earnings year-over-year of $606.00 million last fiscal year compared to $485.00 million in the previous year.

Overall I like Xerox and I like the fundamentals of the company. The chart on the other hand is not impressive. In light of the relatively low short interest of 2.8% I have to give the edge to the bulls and I expect another beat this quarter.

IBM Chart IBM data by YCharts

International Business Machines (IBM)

Who They Are: IBM trades an average of 3.8 million shares per day with a marketcap of $213.7 billion.

52 Week High: $209.5
52 Week Low: $157.54
Book Value: $17.95
Price to Book: 10.33

IBM is anticipated to report great second quarter earnings on July 18. The consensus estimate is currently $3.42 a share, an improvement of 33 cents (9.6 percent) from $3.09 during the same period last year.

Analyst opinion is mixed with this company. Most of the analysts surveyed don't believe a buy or a sell should be made at this point. Right now, IBM has 10 "buy" recommendation out of 23 analysts covering the company. The stock has appreciated 6.3 percent in the last year, and the average analyst target price for IBM is $213.94.

The trailing 12-month price-to-earnings ratio is 13.4, the mean fiscal year estimate price-to-earnings ratio is 12.34, based on earnings of $15.01 per share this year. Investors are receiving 340 cents in dividends for a yield of 1.84%.

In the last month the stock has fallen -4.07%, but they say no one was ever fired for buying IBM. The saying refers to the products and not the stock, but the stock performs just as well. Look for in-line to slightly better-than-estimate earnings.

The company has rising revenue year-over-year of $99.87 billion last fiscal year compared to $95.76 billion in the previous year. The bottom line has rising earnings year-over-year of $14.83 billion last fiscal year compared to $13.43 billion in the previous year.

SNDK Chart SNDK data by YCharts

SanDisk (SNDK)

Who They Are: Sandisk trades an average of 4.9 million shares per day with a marketcap of $8.3 billion.

52-Week Range: $31.23 - $53.38
Book Value: $28.87
Price to Book: 1.17

Sandisk is anticipated to report weak second quarter earnings after the market closes on July 19. The consensus estimate is currently 19 cents a share, a decline of 83 cents (81.4%) from $1.02 during the same period last year.

The trailing 12-month price-to-earnings ratio is 8.6, the mean fiscal year estimate price-to-earnings ratio is 19.97, based on earnings of $1.7 per share this year.

I was bearish on SanDisk, but have now turned neutral to bullish. I lay out my bearish reasons in this article Why SanDisk Should Be Avoided .

SanDisk revenue reported was $4.83 billion last fiscal year compared to $3.57 billion in the previous year. The bottom line has rising earnings year-over-year of $1.30 billion last fiscal year compared to $415.31 million in the previous year.

SanDisk has beat the mean estimate every time in the last four quarters. The company may beat again, but of course it will be on a much lower estimate. Expect SanDisk to begin moving higher absent really horrible earnings.

QCOM Chart QCOM data by YCharts

Qualcomm (QCOM)

Who They Are: Qualcomm trades an average of 10.7 million shares per day with a marketcap of $93.2 Billion.

52-Week High: $68.59
52-Week Low: $46.4
Book Value: $18.63
Price to Book: 2.89

Qualcomm is anticipated to report superior second-quarter earnings after the market closes on July 18. The consensus estimate is currently 77 cents a share, an improvement of 14 cents (18.2%) from 63 cents during the same period last year. Qualcomm is the exception to most of the companies I have examined recently.

Analysts approve the direction Qualcomm is traveling; 32 of the 33 analysts covering the company give a "buy" recommendation and one recommends "selling."

Twenty-seven out of 33 analysts now rate QCOM a strong "buy" up from 26 analysts a month ago. Compared to three months ago, even more analysts are rating this company as a "strong buy." Shareholders have not been rewarded for their patience, shares have fallen 3.1% in the last year and the average analyst target price for QCOM is $72.72.

The trailing 12-month price-to-earnings ratio is 17.8, the mean fiscal year estimate price-to-earnings ratio is 16.45, based on earnings of $3.30 per share this year. Investors are receiving $1.00 in dividends for a yield of 1.84%.

In the last month the stock has fallen 7.75% and is in a bearish trend. Shares are trading below the widely followed 200 day moving average.

Management has provided an improvement of year-over-year revenue. Revenue reported was $10.99 billion last fiscal year compared to $10.42 billion in the previous year. The bottom line has rising earnings year-over-year of $3.25 billion last fiscal year compared to $1.59 billion in the previous year.

At the time of publication, the author held no positions in any of the stocks mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.