NEW YORK ( TheStreet) -- Every company reporting in this article has the ability to move the market. Google made some recent changes to its shopping search results that have me scratching my head. Qualcomm's chart doesn't demonstrate the same strength as the stock.GOOG data by YCharts
Google (GOOG) Who They Are: Google trades an average of 2.1 million shares per day with a marketcap of $186.2 billion. 52-Week Range: $490.92 - $668.28
Book Value: $189.36
Price to Book: 3.01
Float Short: 1.73% Google is anticipated to report fair second quarter earnings after the market closes on July 19. The mean estimate is $8.78 a share, an improvement of $1.12 (12.8%) from $7.66 during the second quarter last year. Analysts as a whole like this company. Currently, GOOG has 29 "buy" recommendations out of 31 analysts covering the company. The stock has appreciated 6.1% in the last year, and the average analyst target price for GOOG is $747.96. The trailing 12-month price-to-earnings ratio is 17.3, the mean fiscal year estimate price-to-earnings ratio is 15.24, based on earnings of $37.48 per share this year. I am bullish on Google; however my enthusiasm for the company was recently diminished. Google no longer accepts firearm-related items in their shopping results. It appears firearms are in Google's view, not family friendly. When seconds count, law enforcement is only minutes away is a mantra for anyone who lives in the country like I do. More importantly to shareholders, why is Google not back in China if censorship is not a problem? I could understand the train of thought if the company was consistent in their approach. The fact that censorship appears to be important to earnings sends a message that company decisions are based on the emotional whims of management. I would like to see Google base their decisions on shareholder interests, not what makes board members warm and fuzzy. Google needs to get back into China and sooner is better than later. Revenue year-over-year has increased to $29.32 billion last fiscal year compared to $23.65 billion in the previous year. The bottom line has rising earnings year-over-year of $8.51 billion last fiscal year compared to $6.52 billion in the previous year.