Select Comfort Corporation (SCSS): Today's Featured Consumer Durables Winner

Select Comfort Corporation ( SCSS) pushed the Consumer Durables industry higher today making it today's featured consumer durables winner. The industry as a whole closed the day down 0.8%. By the end of trading, Select Comfort Corporation rose 68 cents (3.1%) to $22.29 on light volume. Throughout the day, one million shares of Select Comfort Corporation exchanged hands as compared to its average daily volume of two million shares. The stock ranged in a price between $21.25-$22.45 after having opened the day at $21.37 as compared to the previous trading day's close of $21.61. Other companies within the Consumer Durables industry that increased today were: Stanley Furniture Company ( STLY), up 6%, Champion Industries ( CHMP), up 5.3%, Cybex International ( CYBI), up 4.8%, and LSI Industries ( LYTS), up 1.9%.

Select Comfort Corporation, together with its subsidiaries, engages in the design, manufacture, marketing, distribution, and retail of adjustable-firmness mattresses and other sleep-related products primarily in the United States and Canada. Select Comfort Corporation has a market cap of $1.22 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.5, above the average consumer durables industry P/E ratio of 18.4 and above the S&P 500 P/E ratio of 17.7. Shares are down 0.8% year to date as of the close of trading on Wednesday. Currently there are seven analysts that rate Select Comfort Corporation a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Select Comfort Corporation as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Furniture Brands International ( FBN), down 7.4%, Ballantyne Strong ( BTN), down 6.1%, Panasonic Corporation ( PC), down 4.8%, and Fabrinet ( FN), down 4.5%, were all losers within the consumer durables industry with Xerox Corporation ( XRX) being today's consumer durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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