ORANGEBURG, N.Y., July 12, 2012 /PRNewswire/ -- Last Saturday, while America barbequed and celebrated the country's birthday, no!no! Hair broke another beauty sales record. The no!no! Hair removal device, which has been selling on home shopping television since 2007, was featured in a beauty event led by international beauty expert, Jennifer Crawford and soap opera star, Kassie DePaiva. After five years on home shopping television, no!no! Hair continues to break records, with over 260 thousand no!no! Hair units sold through this channel and three million units sold worldwide. The event that lasted only 24 hours and ended with no!no! Hair being sold out and an on-screen counter that showed over 41 thousand units sold for $249.95. "Home shopping television has been an extremely important contributor to no!no!'s growing success and it has been an amazing ride getting to where we are today," said Dr. Dolev Rafaeli, CEO of PhotoMedex (NasdaqGS and TASE: PHMD) and President and CEO of Radiancy Inc. "We, at Radiancy, are always pushing ourselves to break barriers and we will continue to do that together with our partners in television." As part of the one day event, the brand launched two new retro, limited edition no!no! Hair devices: Totally Tangerine and Pink Power. (Photo: http://photos.prnewswire.com/prnh/20120712/NY39548 ) Radiancy, Inc., a subsidiary of PhotoMedex (NASDAQ:PHMD) and a global leader for medical and aesthetic light-based systems, created no!no!™ Hair to answer the ever-growing demand for professional, pain-free long-lasting hair removal that can be performed in the comfort and convenience of the home. This revolutionary product innovation offers a solution to unwanted hair of all types and colors, by instantly removing hair and reducing the rate of hair regrowth with no pain, no mess and no chemicals. Based on the patented and exclusive Thermicon™ technology, no!no!™ uses heat to remove hair and get long-lasting results over time, making it universally safe and effective for everyone.