PURE Bioscience Partners With PRIDE Industries

PURE Bioscience, Inc. (NASDAQ: PURE ), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced it has partnered with PRIDE Industries for distribution of the PURE Complete System throughout PRIDE’s extensive facilities services business segment.

Roseville, California-based PRIDE Industries maintains hundreds of facilities, servicing more than 30 million square feet of university, office, government and military structures every day, including industrial and high tech space. PRIDE offers an integrated approach to facilities maintenance needs with a wide range of superior quality, cost-effective and flexible services tailored to meet customers’ specific needs.

Tim Vanover, Director of Commercial Services for PRIDE Industries, stated, “PURE’s products fit well with our goal to deliver outstanding products and services while supporting our customers’ environmental commitments and ensuring a healthier, safer workplace for all.”

Michael L. Krall, President and CEO of PURE Bioscience, said, “We are pleased that such an established leader in facilities service as PRIDE Industries will be using our products. In addition to the business opportunity, we are proud to enter this partnership with PRIDE as the organization fulfills its social mission - creating jobs for people with disabilities.”

About PRIDE Industries

PRIDE Industries is a nonprofit social enterprise and recognized service provider meeting the manufacturing, supply chain, logistics and facilities service needs of business and government agencies nationwide while creating jobs for people with disabilities. Operating in 11 states and the nation’s capital, PRIDE employs more than 4,700 individuals, including more than 2,600 people with disabilities. Headquartered in Roseville, Calif., PRIDE Industries ranks as the fourth-largest manufacturing and service company in the greater Sacramento region. To learn more, visit www.prideindustries.com.

About the PURE Complete Cleaning, Sanitizing and Disinfecting System

US EPA registered PURE Hard Surface disinfectant and food contact surface sanitizer provides an unparalleled combination of high efficacy and low toxicity with 30-second bacterial and viral kill times and 24-hour residual protection. SDC-based PURE Hard Surface completely kills resistant pathogens like MRSA and Carbapenem-resistant Klebsiella pneumoniae (NDM-1) and also effectively eliminates dangerous fungi and viruses including HIV, Hepatitis B, Hepatitis C, Norovirus, Influenza A, Avian Influenza and H1N1 as well as hazardous food pathogens such as E. coli, Salmonella and Campylobacter. PURE Hard Surface delivers powerful broad-spectrum efficacy while remaining classified as least-toxic (Category IV) by the US EPA, and its active ingredient, SDC, has been determined Generally Recognized as Safe (GRAS) for use as a biocide on food processing equipment, machinery and utensils.

PURE’s Multi-Purpose Cleaner and Floor Cleaner concentrates are non-toxic, environmentally responsible cleaning products protected by SDC, a natural, non-toxic antimicrobial. SDC ensures the quality and safety of PURE Floor Cleaner and PURE Multi-Purpose Cleaner without human or environmental exposure to toxic chemical preservatives. PURE Floor Cleaner and PURE Multi-Purpose cleaner are non-flammable and contain no EDTA, phosphates, ammonia or bleach as well as no VOCs or NPEs. PURE Floor Cleaner and PURE Multi-Purpose Cleaner provide professional strength cleaning in a concentrate formula that yields a 1:128 use dilution that is safe for use on all resilient surfaces. The PURE Complete system strengthens infection control and sustainability programs while providing a cost-effective and user-friendly solution.

About PURE Bioscience, Inc.

PURE Bioscience, Inc. develops and markets technology-based bioscience products that provide solutions to numerous global health challenges, including Staph (MRSA). PURE’s proprietary high efficacy/low toxicity bioscience technologies, including its silver dihydrogen citrate-based antimicrobials, represent innovative advances in diverse markets and lead today’s global trend toward industry and consumer use of “green” products while providing competitive advantages in efficacy and safety. Patented SDC is an electrolytically generated source of stabilized ionic silver, which formulates well with other compounds. As a platform technology, SDC is distinguished from competitors in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project,” "expect" or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, the Company’s cash position and liquidity requirements, the Company’s failure to implement or otherwise achieve the benefits of its strategic initiatives, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

Copyright Business Wire 2010

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