Procter & Gamble Co (PG): Today's Featured Consumer Non-Durables Loser

Procter & Gamble ( PG) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day down 0.6%. By the end of trading, Procter & Gamble fell 33 cents (-0.5%) to $61.40 on average volume. Throughout the day, 9.9 million shares of Procter & Gamble exchanged hands as compared to its average daily volume of 12.2 million shares. The stock ranged in price between $60.98-$61.77 after having opened the day at $61.63 as compared to the previous trading day's close of $61.73. Other company's within the Consumer Non-Durables industry that declined today were: Northern Technologies International ( NTIC), down 12%, Forward Industries ( FORD), down 10.5%, Verso Paper ( VRS), down 9%, and Coldwater Creek ( CWTR), down 7.4%.

The Procter & Gamble Company, together with its subsidiaries, provides consumer packaged goods and improves the lives of consumers worldwide. The company operates through six segments: Beauty, Grooming, Health Care, Pet Care, Fabric Care and Home Care, and Baby Care and Family Care. Procter & Gamble has a market cap of $168.65 billion and is part of the consumer goods sector. The company has a P/E ratio of 18.8, below the average consumer non-durables industry P/E ratio of 18.9 and above the S&P 500 P/E ratio of 17.7. Shares are down 7.7% year to date as of the close of trading on Tuesday. Currently there are 10 analysts that rate Procter & Gamble a buy, two analysts rate it a sell, and 11 rate it a hold.

TheStreet Ratings rates Procter & Gamble as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, expanding profit margins and reasonable valuation levels. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Cereplast ( CERP), up 9.6%, Standard Register Company ( SR), up 5.3%, Tufco Technologies ( TFCO), up 5.2%, and Exceed Company ( EDS), up 5%, were all gainers within the consumer non-durables industry with Deckers Outdoor Corporation ( DECK) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).