Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Winner

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.6%. By the end of trading, Deckers Outdoor Corporation rose $1.63 (3.6%) to $46.49 on average volume. Throughout the day, two million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in a price between $44.41-$46.89 after having opened the day at $44.84 as compared to the previous trading day's close of $44.86. Other companies within the Consumer Non-Durables industry that increased today were: Cereplast ( CERP), up 9.6%, Standard Register Company ( SR), up 5.3%, Tufco Technologies ( TFCO), up 5.2%, and Exceed Company ( EDS), up 5%.

Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $1.72 billion and is part of the consumer goods sector. The company has a P/E ratio of 9.4, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 40.8% year to date as of the close of trading on Tuesday. Currently there are seven analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, a generally disappointing performance in the stock itself and feeble growth in the company's earnings per share.

On the negative front, Northern Technologies International ( NTIC), down 12%, Forward Industries ( FORD), down 10.5%, Verso Paper ( VRS), down 9%, and Coldwater Creek ( CWTR), down 7.4%, were all losers within the consumer non-durables industry with Procter & Gamble ( PG) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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