Coca-Cola ( KO)
No, you don't see relay runners or cyclists grabbing for a Cherry Coke along their route or belching their way across the finish line. You know that, we know that, everybody knows that. Maybe Coke's presence at the games is just as much a reminder of obesity as McDonald's Golden Arches, but Mark Ronson's not hearing any of that. The DJ and engineering phenom behind Amy Winehouse, Lily Allen, Wale and others decided to set London to a beat and Coca-Cola's giving you plebes the privilege of listening to it. What's the problem? London's moving to that beat, so it's working off that two-liter of Coke it just downed. In the meantime, you get the beats, athletes and orchestrated crowd responses Coke thinks you love. You're welcome.

-- Written by Jason Notte in Boston.

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Jason Notte is a reporter for TheStreet. His writing has appeared in The New York Times, The Huffington Post, Esquire.com, Time Out New York, the Boston Herald, the Boston Phoenix, the Metro newspaper and the Colorado Springs Independent. He previously served as the political and global affairs editor for Metro U.S., layout editor for Boston Now, assistant news editor for the Herald News of West Paterson, N.J., editor of Go Out! Magazine in Hoboken, N.J., and copy editor and lifestyle editor at the Jersey Journal in Jersey City, N.J.

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