Panasonic ( PC) Yet another longtime Olympic sponsor with a flair for the dramatic, Panasonic is trying to drag Olympics watchers off the edge of their seats with its ads because it has no other choice. The visuals have to look crisp and colorful, their Viera sets have to look bigger than life and all of the above needs to convince you to run out and get one. Why? Because the 20-year Olympic partner is throwing around a whole lot of cash to work with NBC and present the Olympics in 3-D this year. We're not quite sure how that's going to work, as NPD Group says 3-D televisions are only about 10% of the whole HDTV market -- and two-thirds of the 3-D TVs out there still require costly shuttered glasses. At least the ads look pretty.