International Paper Co. (IP): Today's Featured Consumer Non-Durables Loser

International Paper ( IP) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 0.1%. By the end of trading, International Paper fell 35 cents (-1.2%) to $28.56 on average volume. Throughout the day, 3.7 million shares of International Paper exchanged hands as compared to its average daily volume of 4.5 million shares. The stock ranged in price between $28.29-$29.36 after having opened the day at $29.06 as compared to the previous trading day's close of $28.91. Other company's within the Consumer Non-Durables industry that declined today were: China Xiniya Fashion ( XNY), down 7.9%, SodaStream International ( SODA), down 7.9%, Quiksilver ( ZQK), down 7.5%, and Frederick's of Hollywood Group ( FOH), down 7.1%.

International Paper Company operates as a paper and packaging company in North America, Europe, Latin America, Russia, Asia, and north Africa. International Paper has a market cap of $12.71 billion and is part of the consumer goods sector. The company has a P/E ratio of 10.8, above the average consumer non-durables industry P/E ratio of 10.6 and below the S&P 500 P/E ratio of 17.7. Shares are down 2.3% year to date as of the close of trading on Monday. Currently there are 10 analysts that rate International Paper a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates International Paper as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity and good cash flow from operations. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Coldwater Creek ( CWTR), up 53.6%, Teucrium Agricultural Fund ( TAGS), up 12.9%, Tufco Technologies ( TFCO), up 11.3%, and Cereplast ( CERP), up 10.6%, were all gainers within the consumer non-durables industry with VF Corporation ( VFC) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).