Whirlpool Corporation (WHR): Today's Featured Consumer Durables Loser

Whirlpool Corporation ( WHR) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables loser. The industry as a whole closed the day down 1.2%. By the end of trading, Whirlpool Corporation fell $1.24 (-2%) to $60.66 on light volume. Throughout the day, 1.3 million shares of Whirlpool Corporation exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in price between $60.07-$62.57 after having opened the day at $62.23 as compared to the previous trading day's close of $61.90. Other company's within the Consumer Durables industry that declined today were: Helen of Troy ( HELE), down 13.5%, Stanley Furniture Company ( STLY), down 4.6%, Deer Consumer Products ( DEER), down 4.6%, and Fortune Brands Home & Security ( FBHS), down 4.5%.

Whirlpool Corporation engages in the manufacture and marketing of home appliances worldwide. Its principal products include laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers, and other portable household appliances. Whirlpool Corporation has a market cap of $4.85 billion and is part of the consumer goods sector. The company has a P/E ratio of 15.7, below the average consumer durables industry P/E ratio of 15.9 and below the S&P 500 P/E ratio of 17.7. Shares are up 32.4% year to date as of the close of trading on Monday. Currently there is one analyst that rates Whirlpool Corporation a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Whirlpool Corporation as a hold. Among the primary strengths of the company is its attractive valuation levels, considering its current price compared to earnings, book value and other measures. At the same time, however, we also find weaknesses including deteriorating net income, disappointing return on equity and weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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