McDonald's Corporation (MCD): Today's Featured Leisure Winner

McDonald's Corporation ( MCD) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.8%. By the end of trading, McDonald's Corporation rose 45 cents (0.5%) to $90.25 on average volume. Throughout the day, 6.4 million shares of McDonald's Corporation exchanged hands as compared to its average daily volume of 6.6 million shares. The stock ranged in a price between $89.65-$90.87 after having opened the day at $90.03 as compared to the previous trading day's close of $89.80. Other companies within the Leisure industry that increased today were: Country Style Cooking Restaurant Chain ( CCSC), up 7.6%, Empire Resorts ( NYNY), up 6.3%, Sonic Corporation ( SONC), up 3.5%, and Rick's Cabaret International ( RICK), up 2.8%.

McDonald's Corporation, together with its subsidiaries, franchises and operates McDonald's restaurants primarily in the United States, Europe, the Asia Pacific, the Middle East, and Africa. McDonald's Corporation has a market cap of $91.12 billion and is part of the services sector. The company has a P/E ratio of 16.8, equal to the average leisure industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 10.5% year to date as of the close of trading on Monday. Currently there are 15 analysts that rate McDonald's Corporation a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates McDonald's Corporation as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, expanding profit margins, good cash flow from operations and solid stock price performance. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Premier Exhibitions ( PRXI), down 9.4%, MTR Gaming Group ( MNTG), down 8.3%, Caesars Entertainment ( CZR), down 6.2%, and Isle of Capri Casinos ( ISLE), down 5.3%, were all losers within the leisure industry with Chipotle Mexican Grill ( CMG) being today's leisure industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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