Harley-Davidson Inc (HOG): Today's Featured Automotive Winner

Harley-Davidson ( HOG) pushed the Automotive industry higher today making it today's featured automotive winner. The industry as a whole closed the day down 2.1%. By the end of trading, Harley-Davidson rose $1.40 (3.1%) to $47.09 on average volume. Throughout the day, 3.3 million shares of Harley-Davidson exchanged hands as compared to its average daily volume of 2.4 million shares. The stock ranged in a price between $46.10-$47.62 after having opened the day at $46.11 as compared to the previous trading day's close of $45.69. Other companies within the Automotive industry that increased today were: Enova Systems ( ENA), up 9.7% and Chicago Rivet & Machine ( CVR), up 2.5%.

Harley-Davidson, Inc. engages in the production and sale of heavyweight motorcycles. It operates in two segments, Motorcycles and Related Products, and Financial Services. Harley-Davidson has a market cap of $10.68 billion and is part of the consumer goods sector. The company has a P/E ratio of 18, above the average automotive industry P/E ratio of 16.5 and above the S&P 500 P/E ratio of 17.7. Shares are up 18.7% year to date as of the close of trading on Monday. Currently there are 12 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Harley-Davidson as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, ATC Venture Group ( ATC), down 10.1%, Fuel Systems Solutions ( FSYS), down 9.7%, Quantum Fuel Systems Technologies Worldwide ( QTWW), down 9.5%, and Navistar International ( NAV), down 7.3%, were all losers within the automotive industry with PACCAR ( PCAR) being today's automotive industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the automotive industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the automotive industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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