LONDON, July 10, 2012 /PRNewswire/ -- Rising Media and WebMediaBrands, producers of the Semantic Technology & Business Conference (SemTechBiz UK), have confirmed that Nick Holzherr, star of BBC's The Apprentice, will open this year's London conference with a keynote presentation explaining why data and semantic analysis are the driving forces behind Whisk, his post-Apprentice business. http://semtechbizuk2012.semanticweb.com/ Semantic Technology & Business Conference (SemTechBiz UK) brings together today's industry thought leaders and practitioners to explore the challenges and opportunities impacting both corporate business leaders and technologists. Semantic Technology & Business Conference (SemTechBiz UK) 2012 will be held on 19-20 September at The Millennium Gloucester Hotel, 4-18 Harrington Gardens, London SW7 4HL. Whisk is a new service that will allow customers to convert recipes automatically into shopping lists within online supermarkets. In his opening keynote presentation, Holzherr will explain from a business and functionality point of view what Whisk offers to the user, the data it will analyse and how the company will extract commercial value from this information. Co-Founder Craig Edmunds will also be on hand to take delegates through Whisk's exciting and ambitious road map and plan to process a large amount of data at every milestone. This presentation serves as a unique opportunity to hear from one of the UK's most inspirational and talented young entrepreneurs as he demonstrates how semantic technology will be used to develop and grow this new online venture. "I am delighted to be the opening keynote at this year's conference," Holzherr said. "Whisk uses semantic technology to enable the transaction for every single recipe on the internet, even if the service hasn't come across it before. I will explain how Semantic technology gives us the adaptability this service needs, whilst providing the user with the ultimate freedom to explore the millions of recipes that the web has to offer."