NEW YORK (Trefis) -- China's smartphone market is poised to grow by leaps and bounds as low-cost smartphones make an entry into the market and the carriers subsidize even expensive handsets such as Apple's (AAPL iPhone.As a sign of growing demand, the mobile Internet market is booming with purchases made through mobile devices in the first quarter of 2012 already matching the same for the whole of last year. According to data group Analysys International, data for the first quarter of 2012 showed that mobile shopping climbed to 10.5 billion yuan and accounted for more than a third of all revenues generated by the mobile Internet market. The surging demand for data is a good opportunity for the incumbent Chinese telecom providers such as China Unicom ( CHU - Get Report) , China Telecom ( CHA - Get Report) and particularly, China Mobile ( CHL to tap their huge second-generation, or 2G, subscriber base and drive the demand for more lucrative 3G data services. China Mobile is not only China's largest wireless services provider but also the world's largest. It has a subscriber base of over 665 million, more than three times as many as its nearest competitor, China Unicom. We believe that this huge subscriber base is what gives China Mobile a better opportunity than rivals to tap the surge in demand for 3G in coming years. (See our
As can be seen from the Chinese telecom data released each month, the carriers are now adding more number of 3G subscribers than 2G. China Mobile, which is more than six times the size of Verizon with over 665 million mobile subscribers currently, stands to gain heavily from this transition. Increasing 3G adoption will serve to boost its already increasing data ARPU levels further, more than compensating for the fall in voice ARPUs as a result. But the Chinese behemoth hasn't been able to capitalize on its huge 2G subscriber base as well as it should have. As of May, China Mobile's 3G subscriber base stood at around 64 million which translates to a 3G penetration of just under 10%. This compares poorly to the industry-wide average of more than 16% in China. A major reason for that has been its homegrown TD-SCDMA 3G network which is incompatible with most smartphones currently available, including the iPhone. This requires handset vendors to come out with specially crafted phones for the carrier's proprietary network which has proved to be a huge deterrent. We believe that Qualcomm's ( QCOM - Get Report) recent announcement of a baseband chip that supports China Mobile's networks will finally make it easier for Apple as well as other vendors to release compatible smartphones on the world's largest carrier. (See
"Qualcomm Paves the Way for an Apple-China Mobile iPhone Deal.") A possible launch of the iPhone 5 on China Mobile later this year could be the much anticipated tipping point for the carrier in its bid to drive 3G adoption rates.
Since China Mobile's mobile voice and Internet services division accounts for about 30% of
our $59 price estimate, such margin pressures could weigh heavily on the stock in the near term. It will therefore be important for China Mobile to manage the near-term margin pressures well so that it can reap the benefits of an increase in data consumption later. Click here to find out how a company's products impact its stock price at Trefis. Like our charts? Embed them in your own posts using the Trefis Wordpress Plugin. This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.