Estee Lauder Cos ( EL) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 0.5%. By the end of trading, Estee Lauder Cos fell $1.69 (-3.1%) to $52.96 on heavy volume. Throughout the day, 3.1 million shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of two million shares. The stock ranged in price between $52.72-$54.63 after having opened the day at $54.54 as compared to the previous trading day's close of $54.65. Other company's within the Consumer Goods sector that declined today were: Champion Industries ( CHMP), down 14.7%, Cereplast ( CERP), down 13.2%, Enova Systems ( ENA), down 12.3%, and China Marine Food Group ( CMFO), down 11.4%.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $13.15 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 26.1, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 2.7% year to date as of the close of trading on Friday. Currently there are 11 analysts that rate Estee Lauder Cos a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and expanding profit margins. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Central European Distribution ( CEDC), up 34.3%, Primo Water ( PRMW), up 15.4%, Coldwater Creek ( CWTR), up 12.4%, and Quantum Fuel Systems Technologies Worldwide ( QTWW), up 11%, were all gainers within the consumer goods sector with Carter's ( CRI) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).