Under Armour Inc. (UA): Today's Featured Consumer Non-Durables Winner

Under Armour ( UA) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.5%. By the end of trading, Under Armour rose 47 cents (0.5%) to $92.29 on light volume. Throughout the day, 617,807 shares of Under Armour exchanged hands as compared to its average daily volume of one million shares. The stock ranged in a price between $91.08-$92.88 after having opened the day at $91.77 as compared to the previous trading day's close of $91.82. Other companies within the Consumer Non-Durables industry that increased today were: Coldwater Creek ( CWTR), up 12.4%, Frederick's of Hollywood Group ( FOH), up 5.4%, CCA Industries ( CAW), up 4.7%, and Fuwei Films Company ( FFHL), up 4.4%.

Under Armour, Inc. engages in the design, development, marketing, and distribution of apparel, footwear, and accessories for men, women, and youth worldwide. Under Armour has a market cap of $3.85 billion and is part of the consumer goods sector. The company has a P/E ratio of 49.4, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 27.9% year to date as of the close of trading on Friday. Currently there are nine analysts that rate Under Armour a buy, one analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Under Armour as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and good cash flow from operations. We feel these strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.

On the negative front, Cereplast ( CERP), down 13.2%, Tufco Technologies ( TFCO), down 11.1%, Crocs ( CROX), down 7.1%, and MOD-PAC Corporation ( MPAC), down 6.8%, were all losers within the consumer non-durables industry with Avon Products ( AVP) being today's consumer non-durables industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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