Nike Inc. (NKE): Today's Featured Consumer Non-Durables Loser

Nike ( NKE) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables loser. The industry as a whole closed the day up 0.1%. By the end of trading, Nike fell 85 cents (-0.9%) to $91.35 on average volume. Throughout the day, 3.9 million shares of Nike exchanged hands as compared to its average daily volume of three million shares. The stock ranged in price between $90.77-$92.23 after having opened the day at $91.59 as compared to the previous trading day's close of $92.20. Other company's within the Consumer Non-Durables industry that declined today were: Coldwater Creek ( CWTR), down 12.6%, Fuwei Films Company ( FFHL), down 7.4%, Crocs ( CROX), down 5.7%, and Ocean Bio-Chem ( OBCI), down 5.7%.

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. Nike has a market cap of $33.33 billion and is part of the consumer goods sector. The company has a P/E ratio of 19.1, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 4.3% year to date as of the close of trading on Thursday. Currently there are eight analysts that rate Nike a buy, no analysts rate it a sell, and nine rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Lacrosse Footwear ( BOOT), up 81.1%, Cereplast ( CERP), up 26.7%, Shiner International ( BEST), up 10.4%, and Verso Paper ( VRS), up 10%, were all gainers within the consumer non-durables industry with Church & Dwight Company ( CHD) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).