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>>>Behind the Scenes at a Small Biz: In May, A Record Sales Day The month of June wraps in not only Father's Day merchandise and cards but graduation needs, the tail-end of communions and confirmations and, towards the end of the month, sales of cards and paraphernalia for kids who were leaving for sleep away camp (a common occurrence in the upscale neighborhood that Card$mart resides in). "We are the camp card castle. People are coming in and they're saying, 'I was told to come here for camp cards.' That's a niche product for this area," Norman says.