Breakfast Waffle Sandwich Wows Waffle Worshipers At Jack In The Box®

The culinary artists at Jack in the Box® have once again raised the breakfast bar with a flavorful innovation that is unique to the fast-food burger industry – the Breakfast Waffle Sandwich. Available for a limited time beginning July 5 at participating Jack in the Box restaurants, the Breakfast Waffle Sandwich features a fried egg, American cheese and the chain’s new country-grilled sausage stacked between two lightly sweetened maple waffles.

“Jack in the Box is combining three popular breakfast choices – waffles, egg and our new country-grilled sausage – to create a distinctive, craveable sandwich that is easy to eat on the go,” said Tracy Dunn, director of menu marketing and promotions for Jack in the Box Inc. “Our new Breakfast Waffle Sandwich is the perfect balance of sweet and savory.”

From biscuits and croissants to breakfast burritos and the new Breakfast Waffle Sandwich, Jack in the Box offers one of the most varied breakfast menus in the quick-serve industry. And with its full menu, including breakfast, available all day every day, guests can enjoy the Breakfast Waffle Sandwich for breakfast, lunch or dinner or as a late-night snack.

[ Note to media: The Breakfast Waffle Sandwich is not available in the following markets: Indianapolis, Oklahoma City, Kansas City, Sacramento, San Antonio, Baton Rouge and Greenville. A high-resolution photo of the Breakfast Waffle Sandwich is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 20 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 600 restaurants in 42 states and the District of Columbia. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.

Copyright Business Wire 2010

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