Ameriprise Financial Inc (AMP): Today's Featured Financial Services Loser

Ameriprise Financial ( AMP) pushed the Financial Services industry lower today making it today's featured Financial Services loser. The industry as a whole closed the day up 1%. By the end of trading, Ameriprise Financial fell 27 cents (-0.5%) to $51.99 on average volume. Throughout the day, 1.4 million shares of Ameriprise Financial exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in price between $51.73-$52.60 after having opened the day at $52.28 as compared to the previous trading day's close of $52.26. Other company's within the Financial Services industry that declined today were: Mesa Royalty ( MTR), down 11.8%, Penson Worldwide ( PNSN), down 8.4%, Security National Financial Corporation ( SNFCA), down 5.7%, and China Ceramics ( CCCL), down 4.6%.

Ameriprise Financial Inc., through its subsidiaries, provides a range of financial products and services in the United States and internationally. Ameriprise Financial has a market cap of $11.11 billion and is part of the financial sector. The company has a P/E ratio of 11.4, equal to the average financial services industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 5.3% year to date as of the close of trading on Friday. Currently there are seven analysts that rate Ameriprise Financial a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Ameriprise Financial as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, increase in net income, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Direct Markets Holdings ( MKTS), up 14.4%, Rodman & Renshaw Capital Group ( RODM), up 14.4%, Credit Acceptance Corporation ( CACC), up 9.8%, and Asset Acceptance Capital Corporation ( AACC), up 6.8%, were all gainers within the financial services industry with Goldman Sachs Group ( GS) being today's featured financial services industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the financial services industry could consider Financial Select Sector SPDR ( XLF) while those bearish on the financial services industry could consider Proshares Short Financials ( SEF).