HJ Heinz Company ( HNZ) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.6%. By the end of trading, HJ Heinz Company rose 34 cents (0.6%) to $54.72 on average volume. Throughout the day, 1.6 million shares of HJ Heinz Company exchanged hands as compared to its average daily volume of 2.1 million shares. The stock ranged in a price between $54.22-$54.73 after having opened the day at $54.42 as compared to the previous trading day's close of $54.38. Other companies within the Consumer Goods sector that increased today were: Champion Industries ( CHMP), up 22.2%, Limoneira ( LMNR), up 16.1%, Generac Holdings ( GNRC), up 15%, and China Marine Food Group ( CMFO), up 9.5%.

H. J. Heinz Company, together with its subsidiaries, manufactures and markets food products for consumers, and foodservice and institutional customers in North America, Europe, the Asia Pacific, and internationally. HJ Heinz Company has a market cap of $17.08 billion and is part of the food & beverage industry. The company has a P/E ratio of 18.7, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 1.3% year to date as of the close of trading on Friday. Currently there are seven analysts that rate HJ Heinz Company a buy, one analyst rates it a sell, and eight rate it a hold.

TheStreet Ratings rates HJ Heinz Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations, increase in stock price during the past year and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the negative front, Shiner International ( BEST), down 17.3%, ATC Venture Group ( ATC), down 12.9%, Cereplast ( CERP), down 12%, and Tufco Technologies ( TFCO), down 8.9%, were all losers within the consumer goods sector with BorgWarner ( BWA) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).