KitchenAid mixers The old story goes that a Hobart Manufacturing executive's wife coined the name in 1915, telling the exec, "I don't care what you call it, this is the best kitchen aid I ever had." The KitchenAid brand appeared four years later, but didn't pick up steam until it appeared in multiple colors in 1955. Now more than 40 colors are produced by 700 workers at the KitchenAid factory in Greenville, Ohio. They're still a wedding industry staple and easily the heaviest, most durable appliance in most American kitchens. The company, now a Whirlpool ( WHR) brand, has since branched into other areas of the kitchen, but the familiar outline of its popular mixer is still what springs to mind when someone asks for a KitchenAid.