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NEW YORK ( TheStreet) -- Hershey Company (NYSE: HSY) hit a new 52-week high Friday as it is currently trading at $71.06, above its previous 52-week high of $71 with 489,340 shares traded as of 11:10 a.m. ET. Average volume has been 1.4 million shares over the past 30 days. Hershey has a market cap of $11.31 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 12.9% year to date as of the close of trading on Thursday. The Hershey Company, together with its subsidiaries, engages in manufacturing, marketing, selling, and distributing various chocolate and confectionery products, pantry items, and gum and mint refreshment products worldwide. The company has a P/E ratio of 23.8, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7.