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NEW YORK ( TheStreet) -- Coca-Cola (NYSE: KO) hit a new 52-week high Friday as it is currently trading at $77.83, above its previous 52-week high of $77.82 with 1.7 million shares traded as of 10:40 a.m. ET. Average volume has been 7.2 million shares over the past 30 days. Coca-Cola has a market cap of $172.22 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 9.1% year to date as of the close of trading on Thursday. The Coca-Cola Company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. The company primarily offers sparkling beverages and still beverages. The company has a P/E ratio of 20.3, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7.