Free resources for nonprofit social media managersTo help nonprofits understand how to use social data, Blackbaud has released a new white paper, Understanding the Value of Your Social Media Influencers: How to identify and empower those who can engage an entire community. The paper explores four categories of social media influencers, and provides insights and recommendations on how to effectively engage each of the different types of social media users. It features multiple case studies and examples from National Wildlife Federation, highlighting how to best use social data to support advocacy, fundraising, volunteer recruitment and other activities. In partnership with NTEN, Blackbaud is also offering a free six-part webinar series, “ An Insider Look at Nonprofit Success in Social Media,” that examines how nonprofits are using social media successfully. Drawing from more than 300 case studies submitted by respondents to the 4th annual 2012 Nonprofit Social Networking Benchmark Report, this Insider Look series gets beyond the statistics and explains how nonprofits are making social networking thrive. Over the next six months, the seminar series will feature nonprofits that have successfully built their bases and engaged their communities on social outlets like Facebook, Twitter, LinkedIn, and others. The series will kick-off with the following web seminars:
- Making Change at the Local Level Using Social Media — Friday, July 13, 2:00 p.m. ET
- What is Social Influencer Really Worth to Your Nonprofit — Monday, July 23, 2:00 p.m. ET
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