Today, Marchex, Inc. (NASDAQ:MCHX) announced the results of a Marchex Institute analysis of call advertising trends for the multifamily housing industry. The study confirms the value of advertising-driven phone calls to the multifamily housing industry and stresses the importance of utilizing call tracking and analytics to maximize the revenue potential of those calls. As a leading provider of mobile performance advertising and call analytics to businesses, including multifamily housing marketers, Marchex leverages call data to help its customers gain a deeper understanding of inbound customer phone calls to increase sales close rates and customer service performance. Based on a sample of multifamily housing phone calls driven through Marchex’s mobile advertising network, the Marchex Digital Call Marketplace, the study has found:
- 47% of calls answered by an apartment manager included inquires from callers about a rental unit
- 25% of those that inquired about a rental unit also mentioned a lease or contract
- 25% of those that inquired about a rental unit also scheduled an in person appointment
About MarchexMarchex, Inc. is a leading mobile and online advertising company that drives millions of consumers to connect with businesses over the phone, delivers the most quality phone calls in the industry, and provides in-depth analysis of those phone calls. Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which connects hundreds of millions of consumer calls to our advertisers annually from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers. Marchex is based in Seattle. To learn more, please visit www.marchex.com/products.