Analysts' Actions: FB, MA, NWSA, PG, DSW

NEW YORK ( TheStreet) -- CHANGE IN RATINGS

Chubb ( CB) upgraded at S&P from Hold to Buy, Standard & Poors said. $80 price target. Company trades at a discount to its peers.

DSW ( DSW) rated new Buy at Brean Murray. $65 price target. Recent pullback has created an attractive buying opportunity.

Facebook ( FB) rated new Neutral at Citigroup. $35 price target. Significant long term potential offset by medium term risk.

Facebook rated new Overweight at Morgan Stanley. $38 price target. Company can leverage its user base and monetize the mobile Internet.

Facebook rated new Neutral at Credit Suisse. Valuation call, based on a $34 price target.

Facebook rated new Buy at Goldman Sachs. $42 price target. Social media is ushering in the next era of the web and the company can dominate this.

Facebook rated new Overweight at JP Morgan. $45 price target. Ad platform is growing stronger and the company should be able to monetize the mobile market.

Facebook rated new Neutral at BofA/Merrill. $38 price target. Cautious on near-term sales trends.

Hasbro ( HAS) downgraded at Citigroup to Sell from Neutral, Citigroup said. $31 price target. Core businesses are largely underperforming.

Heartland Payment ( HPY) upgraded at KBW from Market Perform to Outperform. Valuation call, based on a $34 price target.

Nordstrom ( JWN) downgraded at Citigroup to Neutral from Buy, Citigroup said. $52 price target. Cautious 2H outlook.

Macy's ( M) downgraded at Citigroup to Neutral from Buy, Citigroup said. $37 price target. Unlikely to be star performer in 2H12.

Nvidia ( NVDA) upgraded at S&P from Hold to Buy, Standard & Poors said. Sales of the new Tegra 3 processor should begin to ramp in the second half of the year.

News Corp. ( NWSA) upgraded at Needham from Hold to Buy, Needham said. $27 price target. Spin-off could create more than $5 a share of value.

Riverbed Technology ( RVBD) upgraded at Jefferies to Hold from Underweight, Jefferies said. $14 price target. Risk/reward now evenly balanced.

Saks ( SKS) downgraded at Citigroup to Neutral from Buy, Citigroup said. $11 price target. Stepping to sidelines as high end strength fades.

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