BEIJING, June 27, 2012 /PRNewswire-Asia-FirstCall/ -- Jiayuan.com International Ltd. ("Jiayuan" or the "Company") (NASDAQ: DATE), operator of the largest online dating platform in China, today announced that it has launched an online store on TMall.com ("TMall"), one of China's most popular B2C online retail platforms, which expands the purchasing options available to Jiayuan users nationwide. From today, Jiayuan's users will be able to shop for Jiayuan's online dating products and services on the TMall store at http://jiayuanshop.tmall.com in addition to purchasing directly from Jiayuan.com. The TMall store will sell a selection of Jiayuan's "virtual stamp" products as well as one-month, three-month, six-month and one year subscription packages. Products purchased on the store will be automatically credited to users' accounts and can be used immediately. TMall is one of the most popular B2C online retail platforms in China. It is owned by the Alibaba Group and grew out of Taobao, Alibaba's C2C platform. "The Jiayuan TMall store is another important step forward in our constant effort to ensure that the Jiayuan user experience is the most enjoyable and user-friendly in the market," said Jiayuan's founder and co-CEO, Ms. Rose Gong. " China's singles are increasingly relying on online retail as one of their preferred shopping channels. So this new store on China's most popular B2C online retail platform not only provides another convenient purchasing option for current and potential Jiayuan users, but also builds the Jiayuan brand among users of the TMall platform." About Jiayuan Jiayuan.com International Ltd. ("Jiayuan") (NASDAQ: DATE) operates the largest online dating platform in China. Jiayuan is committed to providing a trusted, effective, and user-focused online dating platform that addresses the dating and marriage needs of China's rapidly growing urban singles population. According to iResearch, Jiayuan.com ranked first in terms of number of unique visitors and time spent among all online dating websites in China in 2011. Every two of Jiayuan's American Depositary Shares represent three ordinary shares. For more information, please visit http://ir.jiayuan.com.