MINNEAPOLIS, June 26, 2012 /PRNewswire/ -- Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) announced that Paula Peden has been named General Manager of WUCW-TV (CW 23) in the Minneapolis/St. Paul, Minnesota market. The announcement was made by Steve Marks, Chief Operating Officer of Sinclair's television group. (Logo: http://photos.prnewswire.com/prnh/20100119/PH39783LOGO ) In making the announcement, Mr. Marks said, "We are excited to have Paula lead WUCW. She is a results-driven leader with experience in creating high-performance teams." "I am proud to join the team of professionals at the CW Twin Cities," commented Paula Peden. "I look forward to broadening the station's level of engagement with its viewers and customers through WUCW's array of competitive programs and digital interactive products." Ms. Peden most recently served as Chief Operating Officer of Una Vez Mas, Azteca America's largest television affiliate. Prior to that and from 1996, she held various sales management roles for Univision Communications, including Senior VP of National Sales and National Sales Manager. In addition and prior to 1996, Ms. Peden held broadcast positions including Director of New Business Development and Account Executive. Ms. Peden received a Bachelor of Arts degree in English and Speech Communications from the University of Pittsburgh and a Masters of Arts in Speech Communications from the Pennsylvania State University. Sinclair Broadcast Group, Inc., one of the largest and most diversified television broadcasting companies, owns and operates, programs or provides sales services to 74 television stations in 45 markets. Sinclair's television group is affiliated with all major networks and reaches approximately 26% of all U.S. television households. For more information, please visit Sinclair's website at www.sbgi.net. SOURCE Sinclair Broadcast Group, Inc.
Should campaigners, publishers, broadcasters and politicos start calling Donald Trump "low-budget Trump"? At this point, yes. But broadcasters shouldn't fret about expected political advertising dollars. Here's why.