Electronic Arts (EA) operates in two principal business segments globally: EA Core business segment, and the EA.com business segment. The company was founded in 1982 and is headquartered in Redwood City, Calif. EA trades an average of 6.6 million shares per day with a marketcap of $3.9 billion. Short interest is small at 4.4%. In the last month the stock has fallen 13.78%. The total number of buy recommendations is 12, and seven analysts rate EA a hold. The average analyst target price for EA is $20.75. The 52 week low is $12. I am most attracted to the July $12 strike put options for 41 cents or more if they can be sold this week. My profit target is 35 cents.