NEW YORK ( TheStreet) -- The media met Microsoft's ( MSFT) Surface tablet announcement and details on the cross-platform Windows 8 operating system with little more than childish retorts. That's because the media is blinded by Apple ( AAPL) lust.In the countless reports issued on Microsoft since the tablet announcement and Windows 8 event, the following themes dominate the headlines:
- Microsoft screws hardware partners.
Early Nokia ( NOK) Lumia adopters got the shaft.
Given the inane media/analyst reaction to Microsoft's recent moves, investors should, at the very least, take a walk to the shore, clear their collective heads and consider taking profits in AAPL and putting that money to work elsewhere. Repeat after me: AAPL is dead money. I used to be an Apple fist-pumper and chest-thumper. Even a frail Steve Jobs exuded cool at the company's conference when he chiding companies ranging from Research in Motion ( RIMM) to Hewett Packard ( HPQ) for pathetic imitations of Apple products. Jobs was right. Outside of social/new-media companies and a glut of imaginative start-ups, innovation died in the core of the tech sector, save Apple, over the last decade or so. Blackberry brands itself as "bold," but it does not act as if it is. The same goes for embarrassments such as HP and Dell ( DELL). Why would the pundits expect Microsoft to stick to the soulless status quo set by these floundering companies? And why would they roundly criticize the company for shaking things up? This counters just about all reasonable thought. Succeed or fail, we should collectively cheer Microsoft for finally doing something that's actually different.