Jackson® Launches Elite AccessSM IPad Application

Jackson National Life Insurance Company ® (Jackson) today launched the Elite Access iPad application (“app”), providing the company’s wholesalers with easy mobile access to information on Jackson’s newest product offering. The app is designed to help Jackson’s wholesalers educate financial advisers on Elite Access and alternative investment strategies.

The app is the next stage in Jackson’s Elite Access educational campaign, which kicked off in March and aims to meet increasing adviser demand for information on potential utilization of alternative investments within client portfolios. The campaign also includes a Web presence ( www.Elite-Access.com), regional seminars, webcasts, training programs, multimedia marketing materials and an upgrade to Jackson’s Portfolio Construction Tool to include alternative asset classes and correlation analysis.

The Elite Access iPad app includes information on Jackson’s money manager partners, as well as the lineup of alternative investments options available within the new product. In addition to information on the tax deferred 1 structure of an annuity contract, the app also provides background on the packaged strategies included in the Elite Access product.

“Jackson understands the importance of providing our sales force with fast, convenient and comprehensive mobile resources so they can introduce advisers to alternative investing strategies,” said Luis Gomez, vice president of marketing strategy for Jackson. “The iPad app equips wholesalers with a one-stop shop to instantly customize sales presentations using all available marketing assets to meet each adviser’s unique needs, as well as demonstrate Jackson’s robust technology capabilities.”

Elite Access is a variable annuity designed to provide the opportunity for greater portfolio diversification 2 by utilizing alternative asset classes. The product combines alternative investments, risk management strategies and tactical management strategies to deliver a unique approach to managing market volatility while seeking higher returns and less risk.

“Jackson’s new iPad app is designed to support our team of more than 500 wholesalers as they work to outline the opportunity presented by alternative investing strategies,” said Clifford Jack, executive vice president and head of retail for Jackson. “As an organization, Jackson is committed to educating advisers on the importance of alternative investing strategies, given continued volatility and increased correlations in the traditional equity market. Utilizing alternative asset classes can help advisers construct counter-correlated portfolios, which helps address market fluctuations and provides the potential for greater returns.”

Advisers who wish to learn more about Jackson, the support offered by the company’s wholesaling and marketing teams, or the optional features and benefits available within Jackson’s variable annuity products, can contact Jackson at 800/711-JNLD (5653) or visit www.jackson.com.

Before investing in variable products, investors should carefully consider the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.

1. Tax deferral offers no additional value if an annuity is used to fund a qualified plan, such as a 401(k) or IRA, and may be found at a lower cost in other investment products. It also may not be available if the annuity is owned by a “nonnatural person” such as a corporation or certain types of trusts.

2. Diversification does not assure a profit or protect against loss in a declining market.

About Jackson National Life Insurance Company

With $120 billion in assets (IFRS)*, Jackson National Life Insurance Company (Jackson) is a leading provider of retirement solutions. The company sells variable, fixed and fixed index annuities, life insurance and institutional products. Through its affiliates and subsidiaries, Jackson also provides asset management and retail brokerage services. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, wirehouses, financial institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New York®, similarly markets products in the state of New York. For more information, visit www.jackson.com .

*Jackson has $120 billion in total IFRS assets and $109 billion in IFRS policy liabilities primarily set aside to pay future policyowner benefits (as of 12/31/11).

Elite Access Fixed and Variable Annuity (VA650, VA 660) is issued by Jackson National Life Insurance Company (Home Office: Lansing, Michigan) and in New York (VA650NY, VA 660NY) by Jackson National Life Insurance Company of New York (Home Office: Purchase, New York). Variable annuities are distributed by Jackson National Life Distributors LLC, member FINRA. May not be available in all states, and state variations apply. This product has limitations and restrictions, including withdrawal charges and excess interest adjustments (interest rate adjustments in New York) where applicable.

Jackson issues other variable annuities with similar features, benefits, limitations and charges. Discuss them with your representative or contact Jackson for more information.

The subaccounts expect to invest in positions that emphasize alternatives or non-traditional asset classes or investment strategies, and as a result, are subject to the risk factors of those asset classes. Some of those risks include general economic risk, geo-political risk, commodity price volatility, counterparty and settlement risk, currency risk, derivatives risk, emerging markets risk, foreign securities risk, high-yield bond exposure, non-investment grade bond exposure, index investing risk, industry concentration risk, leveraging risk, market risk, prepayment risk, liquidity risk, real estate investment risk, sector risk, short sales risk, temporary defensive positions, and large cash positions.

Please remember that a Jackson annuity is intended to be a long-term, tax-deferred vehicle for retirement. An annuity's earnings are taxable as ordinary income when withdrawn and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty. Variable annuities involve investment risks and may lose value.

Curian Capital, LLC is a wholly-owned investment advisor subsidiary of Jackson National Life Insurance Company. All other companies mentioned are not affiliated with Jackson National Life Distributors LLC.

Jackson National Life Insurance Company is an indirect subsidiary of Prudential plc, a company incorporated and with its principal place of business in the United Kingdom. Prudential plc and its affiliated companies constitute one of the world's leading financial service groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and had $560 billion in assets under management as of June 30, 2011. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

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