BRF - Brasil Foods SA (BRFS): Today's Featured Consumer Goods Loser

BRF - Brasil Foods ( BRFS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 0.8%. By the end of trading, BRF - Brasil Foods fell 28 cents (-1.8%) to $15.19 on average volume. Throughout the day, 2.2 million shares of BRF - Brasil Foods exchanged hands as compared to its average daily volume of two million shares. The stock ranged in price between $15.16-$15.56 after having opened the day at $15.51 as compared to the previous trading day's close of $15.47. Other company's within the Consumer Goods sector that declined today were: Cereplast ( CERP), down 25%, Enova Systems ( ENA), down 17.6%, Mad Catz Interactive ( MCZ), down 11.4%, and Standard Register Company ( SR), down 10.7%.

BRF - Brasil Foods S.A., together with its subsidiaries, engages in raising, producing, and slaughtering poultry, pork, and beef in Brazil and internationally. BRF - Brasil Foods has a market cap of $14.33 billion and is part of the food & beverage industry. The company has a P/E ratio of 33.5, above the average food & beverage industry P/E ratio of 24.8 and above the S&P 500 P/E ratio of 17.7. Shares are down 20.9% year to date as of the close of trading on Thursday. Currently there are two analysts that rate BRF - Brasil Foods a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates BRF - Brasil Foods as a buy. The company's strengths can be seen in multiple areas, such as its good cash flow from operations, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the positive front, STR Holdings ( STRI), up 15.5%, Chromcraft Revington ( CRC), up 8.7%, Tufco Technologies ( TFCO), up 8.2%, and Spartech Corporation ( SEH), up 8.1%, were all gainers within the consumer goods sector with Kimberly-Clark Corporation ( KMB) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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