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NEW YORK ( TheStreet) -- Rovi (Nasdaq: ROVI) hit a new 52-week low Friday as it is currently trading at $20.69, below its previous 52-week low of $20.76 with one million shares traded as of 2:10 p.m. ET. Average volume has been 1.2 million shares over the past 30 days. Rovi has a market cap of $2.42 billion and is part of the technology sector and computer software & services industry. Shares are down 11.4% year to date as of the close of trading on Thursday. Rovi Corporation provides digital entertainment technology solutions for the discovery and management of entertainment content.