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NEW YORK ( TheStreet) -- Tiffany (NYSE: TIF) hit a new 52-week low Friday as it is currently trading at $52.19, below its previous 52-week low of $52.20 with 688,960 shares traded as of 11:35 a.m. ET. Average volume has been 2.4 million shares over the past 30 days. Tiffany has a market cap of $6.85 billion and is part of the services sector and specialty retail industry. Shares are down 20.6% year to date as of the close of trading on Thursday. Tiffany & Co., through its subsidiaries, engages in the design, manufacture, and retail of fine jewelry worldwide. The company has a P/E ratio of 15.9, equal to the average specialty retail industry P/E ratio and below the S&P 500 P/E ratio of 17.7.