PROS To Showcase Big Data Applications For Hotel Industry At HITEC, HSMAI Events

PROS ® (NYSE: PRO), a world leader in pricing and revenue management software, today announced plans to feature its newest big data hotel applications at two of the hospitality industry’s largest events. The Hospitality Sales & Marketing Association International (HSMAI) and Hospitality Financial and Technology Professionals (HITEC) events are annually collocated and held back-to-back, with Baltimore serving as this year’s host city.

Scheduled at the Baltimore Convention City, the one-day HSMAI event opens on June 25, with PROS in booth 20. Concurrently, PROS will be in booth 1830 for the four-day HITEC event, which runs June 25-28.

The PROS Hotel Revenue Optimization Solution™, a big data application designed to drive sales expressly for the hospitality industry, incorporates some of the most powerful and advanced optimization and forecasting methodologies available. Coupled with PROS scalable architecture, its streamlined customer implementation and proven success, the solution represents the next wave in revenue management for the industry.

“Customers look to PROS for its big-data applications that enable them to improve sales performance,” said PROS Travel President Benson Yuen. “Our highly scalable architecture enables customers to develop ‘what-if’ pricing analyses, which helps them make informed decisions with accuracy and confidence. Both HSMAI and HITEC provide tremendous venues to meet with prospects and customers who are the key decision makers for their organizations.”

About PROS

PROS Holdings, Inc. ( NYSE: PRO) is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With more than $460 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises 580 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS’ software products. The forward-looking statements contained in this press release are based upon PROS' historical experience with pricing software and its current expectations of the benefits of pricing software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS’ developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing software such as PROS' software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

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