HJ Heinz Company ( HNZ) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day down 0.2%. By the end of trading, HJ Heinz Company fell 54 cents (-1%) to $54.14 on average volume. Throughout the day, 2.7 million shares of HJ Heinz Company exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in price between $53.92-$54.80 after having opened the day at $54.73 as compared to the previous trading day's close of $54.68. Other company's within the Consumer Goods sector that declined today were: La-Z-Boy ( LZB), down 12.6%, Tofutti Brands ( TOF), down 12.2%, Ethan Allen Interiors ( ETH), down 11.5%, and Orbital ( OBT), down 8.6%.

H. J. Heinz Company manufactures and markets food products for consumers, and foodservice and institutional customers in North America, Europe, the Asia Pacific, and internationally. HJ Heinz Company has a market cap of $17.62 billion and is part of the food & beverage industry. The company has a P/E ratio of 19.3, equal to the average food & beverage industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 2.1% year to date as of the close of trading on Tuesday. Currently there are seven analysts that rate HJ Heinz Company a buy, one analyst rates it a sell, and eight rate it a hold.

TheStreet Ratings rates HJ Heinz Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations and increase in stock price during the past year. We feel these strengths outweigh the fact that the company shows low profit margins.

On the positive front, Entertainment Gaming Asia ( EGT), up 7.3%, China Zenix Auto International Ltd ADR ( ZX), up 6.6%, SodaStream International ( SODA), up 6.1%, and Smart Balance ( SMBL), up 5.5%, were all gainers within the consumer goods sector with Toyota Motor ( TM) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).